Article: Introducing GINSIX Morning Ritual
Introducing GINSIX Morning Ritual
GINSIX is a Korean herbal tonic. Six-year ginseng grown on Ganghwa Island, ginger, kudzu, licorice, tangerine peel and malt, in an 80mL pouch you drink in the morning. That is the whole product. This is where it came from.
It started in a clinic, not a boardroom
Most wellness brands begin with a market and work backwards to a formula. GINSIX began in 1987, in a Korean traditional medicine clinic in Seoul, about four decades before there was a brand attached to it.
Dr. Chun founded YakSan Clinic that year. He has practised since, and in that time he has treated more than fifty thousand patients. He went on to found TT Joint Clinic, and Omniherb, the herbal sourcing company that now supplies GINSIX its raw material.
That last detail is the one worth sitting with. The ingredients in GINSIX are not chosen by a buyer working from a price list. They are chosen by the physician who spent four decades in clinic, using a supply chain he built himself.
Why Ganghwa Island
Ganghwa is a tidal island off the coast of Incheon. Centuries of tidal deposition have left the soil mineral dense, and the combination of temperature range, humidity and soil composition produces ginseng with a different profile to other Korean growing regions.
Korean farmers and practitioners have treated Ganghwa as a premium origin for generations. It is terroir in the ordinary sense, the same reason two vineyards twenty kilometres apart make different wine from the same grape.
Why six years
Panax ginseng is slow. It produces little meaningful root mass in its first year. It spends years two through six building structure and synthesising the saponin compounds that make it worth growing at all. Ginsenoside concentration rises with root age and peaks around year six, before the root begins to decline.
Six years is the traditional harvest standard in Korean medicine for that reason. It is also the expensive way to do it, which is why most commercial ginseng is harvested at three or four years, and why almost no label tells you the age.
Ours does. That is what the six in GINSIX refers to.
The format
A traditional Korean decoction takes hours to prepare. Herbs are simmered down, strained, and taken as a liquid. It is a good way to take herbs and a poor fit for a weekday morning.
GINSIX Morning Ritual is that preparation, already done. Eighty millilitres, ready to drink, no artificial additives and no preservatives. It is sold in three, six and twelve pack, and it ships anywhere in the United States.
How we talk about it
Every claim GINSIX makes is traceable to an ingredient, an origin, or a clinician. We name the root age. We name the island. We name the physician and the year he started.
We do not tell you how you will feel. Nobody honest can, and brands that do are describing a hope rather than a formula. What we can tell you is exactly what is in the bottle, and exactly who decided it should be there.
Thirty-nine years speaks before we do.
GINSIX Morning Ritual is available now in three, six and twelve pack. More on the formulator and the company on the About page.
GINSIX is a herbal tonic, not a medicine. It is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking prescription medication, or managing a health condition, speak to a clinician before adding any herbal product to your routine.
